Most business people understand that success starts with a clear, vivid, well-communicated vision of where you want to take your company. But it’s not just where you’re headed long-term that’s important; you also need to have the courage and discipline to stay on point along the way.
And that means saying “no” to areas that do not add real value – both on a business and a personal level.
Let me give you a few examples:
You don’t have to do everything!
When you a business, you always have lots of different balls to juggle. The key is to figure out which balls will break if you drop them and which balls will bounce. Anything that will bounce, you need to hand it off to someone else. Does this mean that sometimes what you delegate will not be done as well as you could do it? Absolutely, but as long as it meets the minimum quality requirements and keeps the customer happy, all is well.
Does this also mean that sometimes what you delegate will be done poorly or wrong?
Absolutely, but as long as it doesn’t truly “hurt” the business, letting your staff work through small failures is a wonderful way to help them grow and teach them to be independent and creative.
Spend your time only in the areas where you add significant and unique value and have the courage to delegate as much as you possibly can.
Everything is not a priority!
I see many business owners drive themselves and their staff into the ground by insisting that everything has to get done right away. Eventually, that mindset will drive everyone to burnout.
Instead, learn to be an expert at triage. Ask yourself: When does this truly have to be done? How long should it really take? Who is the best person to work on it? Do they have all the skills and resources they need to do it successfully? Will I need to take something else off their plate you put this on?
Every customer is not a good customer!
I know that in today’s economy it is very tough to turn any customer away, but I promise you that customers who do not really value what you sell, will in the long run cost you money not make you money.
Spend the time necessary to deeply listen to your best customers and determine what an ideal customer for your business really looks like, then have the discipline and courage to turn away anyone who does not meet the majority of your criteria for a superb customer.
SUB: Learn to say “No” in all parts of your life!
One of the biggest complaints I get from the executives that I coach is they do not have enough time to do everything they need or want to do at work on at home. Typically they are completely wrong. When I take sit down with them and examine how they spend their time and who they spend their time with, they quickly realize that a very large portion (up to 50 percent) is spent on things that don’t really add value, help their business, improve their lives, make them happy or contribute to the happiness and joy of their families.
If you’re caught in this trap, carefully examine exactly how you spend your time and stop doing anything that is not the best and highest use of your time, energy and talents.
Remember, success is in large part a function of your ability to focus on the intersection of your strongest core competencies, what you are passion about, and where you add unique value in the marketplace. Where those three things overlap is where you build a world-class business or a stellar professional career.
By John Spence on June 27, 2014@awesomelysimple